CryptoZone Token Watch - BAT (Basic Attention Token) and the Brave Browser
whole thing began with a question and a quest, can money and an economy function without the banks and middlemen that control the game and without fiat currencies and the governments that manipulate it? Enter bitcoin and a host of other tokens.
While I cannot say that the Brave browser and the Basic Attention Token (BAT) is going to be THE solution. I can't predict the future. But, at least BAT is taking on three legs of the digital stool.
- A broken and inefficient ecosystem for businesses and advertisers
- The ability to reward content creators to encourage quality over quantity
- Respecting the end user and allow them to have greater control over their data and the be compensated for use of their data.
The end User (You)
The right to be compensated, in BAT, for the data that is generated by your online activity, or not to release any of your data. But then, of course, No BAT for you! You can also use your earned BAT to reward content publishers for good content. Think of a STEEM sort of situation.
More efficiency in ad spend and better advertising results by showing ads to the most relevant audiences that have opted-in. Ad blindness has been a challenge of digital adverting for awhile now. This could create a situation where ad quality wins over ad quantity.
Blog owners, You Tube channel owners and website owners can participate in this new ecosystem by focusing on quality content rather than quantity of content. Better content can also result in additional reward by the end user via BAT. Content creators can apply now to become a verified publisher and be eligible for rewards. The weekly Reddit update is already reporting on You Tube channel owners earning BAT rewards from their viewers.
All of this is to say, I'm certainly watching BAT/Brave to make some big in-roads into the space and will be an advocate of the project as well as an investor or the token.